Alfredo Plascencia is the President and CEO of Lazer Media, a leading multimedia company that owns 40 radio stations across 20 markets in California and Reno, Nevada. Plascencia’s journey into radio broadcasting began after a successful career in construction and real estate. In 1991, he entered into the radio industry by acquiring a station Oxnard and founded Lazer Broadcasting, now known as Lazer Media. His commitment to delivering quality Spanish-language programming in high-density Hispanic markets has propelled the company to become a leader in the sector, known for both its innovative programming and exceptional advertiser results. Lazer Media has grown into one of the largest privately held, minority-owned radio broadcasters in the United States. The company’s portfolio includes top-rated radio formats, including: “Radio Lazer” (Regional Mexican), “La Mejor” (Adult Hits), “La Mexicana” (Ranchera), “Latino” (Spanish CHR Hits), “Kalor” (Spanish Rhythmic), and “Jammin” (Rhythmic AC).

A strong advocate for education and community development, Plascencia has co-founded several non-profit organizations that promote education by providing scholarships. Plascencia was recently inducted into the “Business Hall of Fame” by the Business Times and selected by his peers in the radio industry as one of the “Top 20 Radio Leaders” by Radio Ink.